Conversations with Prerna Sinha

Interviews - October 19

At Mi Piaci, we draw inspiration from the inspiring women around us. We sat down with Prerna Sinha to have a chat all things career and creativity. Currently the Head of Technology at Designer Wardrobe, and the founder of Bombay Talkies; while also running her own label in her spare time. If one thing is for sure, Prerna is a force to be reckoned with.

Tell us a little about your background?

I was born and brought up in India. I finished my schooling there and wanted to pursue undergraduate studies overseas, more like an OE. Once I decided that New Zealand was my destination, with the support of my family, in 2006, I packed my 18 years in a suitcase and moved to this beautiful country. I started off as an International student studying Information Technology. Towards the end of my fourth semester, I was offered a full time role as a programmer and I instantly took the opportunity. It has now been 12 years in the tech space, and I am still absolutely loving it. I am currently working as the Head of Technology at Designer Wardrobe. Somewhere in the midst, I developed the confidence to pursue my other interests - running an entertainment business, Bombay Talkies and starting my own clothing label, Prerna. I met the love of my life in 2015 and we got married last year. We now have a puppy who makes sure that I stay busy.


Take us through a regular working day for you?

My day starts with a walk to my favourite cafe and a cup of coconut flattie! I am very passionate about my work which is about devising solution by means of technology. Every day is so different from the other. Some days it’s all about managing my tech team, scoping and planning solutions, some days it’s about diving into the code, building new features, investigating, fixing bugs, and the other days - a mix of everything. And it doesn’t just end there, if I have an event coming up or a collection in pipeline, it ends up being a 12-15 hour work day. And that calls for 2 x flat white the next day.

You've got a few things on the go! How did Bombay Talkies, and your clothing brand, Prerna the Label come to fruition?

Where do I start… I love music. I used to prepare playlists for my friends, casual gatherings and house parties. In 2012, I started playing music as a DJ. One thing led to another, people started to like my taste in music and started following my work and gigs. At that stage, it only made sense to start my own event brand to offer a complete experience of a safe, fun night out. And that’s when myself and my partner, who was already in the industry, started Bombay Talkies. Prerna, the label started as a result of my passion for clothing. I have been designing contemporary Indian clothes for myself, and people would notice my outfits and ask me about it. I started drawing my vision and ideas, and just like that it all happened. Since 2017, I have launched two collections under my label: The Heiress and Sattika. I am planning on launching collectives as the next collection, which I am very excited about.


And who inspires you?

I think I am inspired by my very own life experiences. Whether good or bad, they keep me driven to do my best.


What is one change that you want to see in the technology sector?

Honestly, there are so many things I can say here. I would definitely like to see people of all generations using what is available technology wise, become more familiar with it and accept it, and the only way to achieve that is through awareness and training. The technology sector is growing by the day and making life easier for all of us. More people learning and growing with technology is what I would like to see.


What is the best advice you have ever received?

That “you are entitled to your feelings” and the key to healthy mind (and body) is to acknowledge and express them. It helps you to be yourself and helps with your personal growth. It has helped me a great deal.


How would you describe your personal style, and what shoes are you loving from Mi Piaci SS19 collection?

If I had to describe my personal style, I’d say I like to keep it simple, yet a little edgy and fun. Edgy part could be my accessories, outfit or just my hair. Absolute favourite look that I am mostly spotted in is a pair of jeans, a tee and a pair of Mi Piaci ankle boots that I have owned for years. I am loving the mules and the retro palette of SS19 collection. You can pair them with anything. You can make them dressy or casual and can wear them to any occasion or event.


Products featured in this article...